Why Videos?

DRIVE SALES

It’s been proven time and time again – video boosts purchases and improves your bottom line.

IMPROVE THE EXPERIENCE

Video provides a range of information at the shopper’s fingertips in a dynamic way that text or photographs

FEATURE YOUR PRODUCT LINE

Our scalable video solution allows you to efficiently cover your whole catalog and maximize video’s impact on

GIVE CUSTOMERS WHAT THEY WANT

Video helps shoppers make informed decisions that guide them to buy.

A Higher Priority Than Facebook, Twitter and Blogging

  • 76% of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner)

Website Visitors Stay Longer

  • A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video

Encourages People To Take It Further

  • 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (ReelSEO )

Far Better Recall than Text, Images and even TV

  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association 

Much More Effective Than Print

  • Video promotion is over 6 times more effective than print and online (b2bmarketing.net )

One Minute Equal To 1.8 Million Words

  • Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words

 Companies Are Turning To Online Video Because It Works

  • 81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011 (MarketingProfs )

57% of All Internet Traffic By 2015

  • Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email

Visual Images Processed 60,000 X Faster

  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text (3M Corporation & Zabisco )